Wednesday, August 11, 2010

1 place for all your social media content: Flipboard, your personalized magazine

Social media has a whole new look on the iPad.

We here at Stinson Brand Innovation have been using the iPad for market research since its release.

Well, now there's a new app showcase your social media content in one place: Flipboard.

What sets Flipboard apart is its capabilities and ease of use.  Rather than plain-text tweets or Facebook status updates, Flipboard displays photos and snapshots of web links.  Flipboard offers many of the same capabilities as your favorite social networking sites, including the ability to "Like" updates or hide users from appearing on your "feed."  You can also retweet, favorite, and e-mail items to a friend.  In essence, Flipboard is a digital magazine, with its content coming from your social networks and your interests.

Of course, there are a few downsides to this new app, including the inability to cache content to view offline.  Another downside?  This is only available to iPad users.  When we asked on their message board if an iPhone app was in the works, a representative from Flipboard only said, "I can't comment on current development plans, but we all love iPhones around here. J"

Flipboard was released as a free app a couple of weeks ago.  Capabilities are fairly limited right now, but if you're looking for a visually stimulating way to keep up on your social networks, check out Flipboard.

Click here to read more.

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