Tuesday, June 16, 2009

Healthcare marketing: Shifting responsibilities

Healthcare marketing leaders were asked to compare their responsibilities now with what they predicted would be their responsibilities three years from now. They predicted a shift from market research, PR, and advertising, toward patient experience, physician relations, and business strategy.

We agree, and see with so many healthcare brands, that the customer experience will continue to be of paramount focus.

If you would like to read our white paper on brand experience, click here to download it.

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