10 Reasons not to Tweet

Yesterday, I shared with you the "10 Ways to Tweet." Just as there are ways to tweet, there are also ways not to tweet. B. L. Ochman wrote a post in Ad Age entitled "Everyone's Talking About It, But Should You be Doing It?" In her article, she maintains that not all companies should be tweeting.

Here are 10 reasons why your company probably should not be tweeting:

1. You think using Twitter is a social-media strategy. It's a tactic, a tool, not a strategy.
2. Every tweet has to be approved by legal.
3. You plan to use Twitter for nothing but broadcasting headlines or deals.
4. You think a ghost tweeter for the president of your company is OK.
5. You are not going to respond when people direct tweets at you.
6. You think Tweeting as XYZ Corp. and using the company logo as your avatar might be a good idea.
7. You think all that matters on Twitter is getting a lot of people to follow you.
8. You want to protect your updates.
9. You plan to track Twitter with Google Analytics.
10. You think you can just jump in and start tweeting.

Ochman goes into greater detail on each reason in her article. To read the article in its entirety, click here.