Monday, November 19, 2007

A novel concept: food should taste good

What do Multigrain, Jalapeno, Olive, and Chocolate have in common? They are all flavors of tortilla chips from newcomer to the snack industry FoodShouldTasteGood.

(Thanks to Brandy in our office who brought in a few bags for a recent chip tasting.)

Who would've thought that innovation would be found even in a brand of tortilla chips? But in a saturated snack market that is clamoring for more healthy snack options, these no trans fat, no cholesterol, no preservatives, no artificial colors, no artificial flavors chips are doing more.

FTTG ties in three core values into everything they do - honesty, creativity, and fun. They are filling a customer demand, but have not lost their identity in the process.

Check out their chip portfolio at their website. What's your favorite? Leave a comment.

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