Thursday, September 13, 2007

Halo 3 treading on movie release territory

With the enhancements of video games over the past 5 years, it is no doubt we have gotten to this point. Video games place the audience into the action themselves, and with enhanced graphics and controllers that provide sensory feedback to the user, the experience is just getting more and more real.

Halo has been one of the most popular games around, and now with the release of the third installment of the game imminent, Microsoft (the game’s designer) has taken out all the marketing stops. Now they are tapping a source of publicity that has been reserved for movies – co-branding with fast food on drink and french fry packaging.

Now you can have Master Chief stare you in the face while you drink your Pepsi from your Burger King cup.

Though video games did a third of the business that movies did last year, the home entertainment market is gaining fast – 14% growth compared to movies’ 3%.

Technology is only improving the experience. Soon we may have affordable emersion virtual reality environments, able to be installed in our homes. Who knows how this will affect entertainment?

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