Tuesday, September 11, 2007

Fast food restaurant numbers – a thought exercise…

There are 128,942 fast food outlets in the U.S. if you count only the top 50 chains. That’s about one outlet for every 892 U.S. households or one for every 2,334 people.

If you are wondering how that matters, here’s where I’m going – I’d like to analyze this with my A2U® tool (see previous posts for details on this communication tool).

Can you even name 50 fast-food chains? I get stuck around 10 or 15.

How do these numbers make you feel? Do they seem high? Low?

How many times a week do these 2,334 people have to eat at these fast-food chains to keep them in business?

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