Wednesday, June 14, 2006

Innovation Possibilities

As an old D.J. and long time music aficionado (not to mention an independent entrepreneur), I couldn’t help but admire the aggressiveness of WBEB-FM Philadelphia. (Smaller Player Spends Big to Remain on Top from, The Wall Street Journal, Tuesday, June 6, 2006)

They have proven that paying attention to the customer and paying attention to the sales force delivers consistent results even in stagnant markets.

Consider the brand innovation possibilities of creating a “Change Agent” in your sales and customer service unit.

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