Tuesday, June 20, 2006

Ali The Brand

What products float like a butterfly, sting like a bee, and have outdated haircuts? Muhammad Ali power tools.

Ali Cadillacs.

Ali video games.

Ali sports bars.

Ali slot machines

Ali medications!

The $50 million invested to extend Ali into a brand will be stretched thin as it tries to capitalize on the athletic fame of 30 years ago, and his recent fame of struggling with Parkinson’s.

What’s next: a Muhammad Ali American Girl Doll?

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