Friday, June 16, 2006

Branding a Legislative Issue

In the debate for the freedom of the Internet, there is a new “brandname” that’s been created: Net Neutrality.

In the fight for equal treatment on the Internet superhighway, lobbyists have created this brand that has memorable alliteration, a likeable connotation of equality, and a brand association with telecom competition.

Not everyone agrees, of course. Publisher and politico Steve Forbes says, “It would be an inexcusable barrier to the tradition of innovation at the heart of the Internet.” He feels it restricts companies like Verizon and AT&T from developing their networks. Already far behind countries like Japan and South Korea, it would compromise our communications industry and send us into a “technological Stone Age.”

While Net Neutrality seems to be great legislative branding, innovation is an investment that holds real fruitful future.

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