Tuesday, June 13, 2006

Brand Rejuvenation

Well, Allergan certainly wasted no time in leveraging the brand innovation possibilities in its acquisition of Inamed. The company already had market domination with BOTOX, but its launch of its follow-up product JUVÉDERM could have been considered simply a market follower. Instead, it created a “total facial rejuvenation experience.”

So, when we would apply our Forward.Fast.® model, its marketers are doing a lot of things right:
- Likeability
- Logo
- Quality Offering
- Brand Associations
- Brand Attitude
- Quality Experience

It will be interesting to watch which of these brand assets they concentrate on leveraging the most.

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