XM-A5: the cheer-spreading virus

Enjoy some fun holiday cheer -- and get infected with the Holidemic.

http://holiday2011.gsw-w.com/

3 new meanings for DTC -- from Bruce Rooke

"DTC is due for some big Invention," writes Bruce Rooke, Chief Creative Officer of GSW Worldwide.

On our agency's Brand Liberators blog, Bruce says, "It'd be a shame if we just stood there and kept putting out the same Beauty and the Beast formula of disease-stricken patient magically transformed into a walking grin, interrupted by 32 seconds of fake doctor-patient interaction while fair balance is read. We have the chance– and responsibility– to respond to the changing landscape with a whole new vocabulary of action."

Direct to Consumer says what it is and where it plays. But effective brands today are built on what they do than what they are. So imagine if DTC stood for:

 

D = Do.

T = Teach.

C = Connect.

 

Read more about what Bruce thinks DTC could mean on the Brand Liberators blog:

www.gsw-w.com/blog

 

6 Methods of Practice-Focused Research for New Product Conception

We all must keep up with trends – and even attempt to stay ahead – of new developments in health science, patient management, technology, evidence-based guidelines, reimbursement, and regulations.


That’s what makes the understanding of a physician’s practice such a critical component of product innovation.

Read about six techniques I propose on my company's blog at www.gsw-w.com/blog

$450 billion worth of unpaid family care – and 5 questions prompted by the AARP study

The conclusion of a recent AARP study is that families provide $450 billion worth of unpaid care.

That’s how much it might cost for the care that roughly 1 in every 4 adults provide – helping loved ones get dressed, take medications, and myriad other tasks.

With the wide diversity of family settings and career experiences among us at GSW Worldwide, this is certainly a trend that affects us personally and professionally.  So today, instead of just one person’s view, I offer some questions.

Read my blog at www.gsw-w.com/blog

I hope you’ll join the “liberating conversation” and share your comments.

8 big trends features in new GSW insights report: UP:ROOT

Last week, we at GSW Worldwide launched our very first insights and trends report. It’s called UP:ROOT and it’s packed with articles from smart people around our organization.


This first issue features eight big trends and ideas:

• The Rise of the Nurse Influencer

• Healthcare to Self-Care

• The New Era of Client-Agency Relationships

• 5 Ways “Feminization” of Medicine Is Changing and What It Means to Marketers

• Composite Decision Making

• Complementary Alternative Medicine

• Could Gaming Change Healthcare?

• Five Digital Metrics That Matter Now



Enjoy it at http://www.gsw-w.com/up-root

Stinson Joins GSW Worldwide

Dear Clients & Friends:

I’m pleased to share with you the news that I have joined GSW Worldwide, an inVentiv Health company and one of the largest healthcare advertising agencies in the world.

For the past 7 years as President of Stinson Brand Innovation, I have enjoyed building a brand consultancy for health, science, and technology products. Now with my integration into GSW Worldwide, we will be able to expand these brand strategy and account planning capabilities.

As of May 1, I am moving my operations to the GSW Worldwide office in Columbus, Ohio, where I will serve as Senior Vice President of Account Planning to lead the strategy and branding process for current and new clients. Other Stinson Brand Innovation staff members will also have various roles at GSW Worldwide.
I’m excited about joining such a well recognized and admired agency as GSW Worldwide. Our approach is aligned with the culture and branding philosophy of GSW Worldwide, so I believe our combination has a lot to offer clients. I see it taking our tools to a whole new level.

Thank you to our most valued clients and supporters who played a part in Stinson Brand Innovation over the years. And we look forward to working with you in the future at GSW Worldwide.