Friday, September 16, 2011

8 big trends features in new GSW insights report: UP:ROOT

Last week, we at GSW Worldwide launched our very first insights and trends report. It’s called UP:ROOT and it’s packed with articles from smart people around our organization.

This first issue features eight big trends and ideas:

• The Rise of the Nurse Influencer

• Healthcare to Self-Care

• The New Era of Client-Agency Relationships

• 5 Ways “Feminization” of Medicine Is Changing and What It Means to Marketers

• Composite Decision Making

• Complementary Alternative Medicine

• Could Gaming Change Healthcare?

• Five Digital Metrics That Matter Now

Enjoy it at

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