Monday, September 14, 2009

6 Ways Branding Can Address Current BioPharma Trends -- free teleseminar for Mid-Atlantic brand marketers Thurs 9/17 at noon

We at STINSON Brand Innovation have been following the developments of the biopharma corridor that extends across the Mid-Atlantic states - including Virginia, Maryland, North Carolina, South Carolina, Georgia, Tennessee, Kentucky.

The Mid-Atlantic region is home to more than 15,000 health, science, and technology companies. The region enjoys vibrant entrepreneurial leaders, proximity to FDA, NIH and other federal labs, as well as a diverse mix of research universities and medical centers.

In just the last month, we have established a Mid-Atlantic region business development presence out of Charlotte, NC. Our target is emerging life sciences companies, along with biopharma companies with products in earlier stages of development

Now, we're offering our first educational event specifically created for Mid-Atlantic biopharma companies.

Date: Thursday, September 17, 2009
Time: 12:00 1:00 PM Eastern

Teleseminar Overview:

Is your product "stuck" because of internal resource limitation? Stuck because of external forces like changes in regulation and industry practices? Stuck with low brand awareness, attitude, or usage? Stuck with the same old promotional tactics? Stuck with unenthusiastic meetings and conventions? Worst of all, stuck on a flat sales curve?

Do you need some new and innovative ideas to accelerate the adoption of your brand?

If so, join a select number of your professional colleagues on Thursday, September 17, for a free teleseminar on How to Accelerate Your Brand.

What you will learn:
  • What is "brand innovation"?
  • What makes a brand more likeable?
  • Why is your brand more than a logo?
  • What does your brand offer to the customer and how is that what you're really selling?
  • What brand associations can be connected to your product?
  • What is your brand experience and how can it make the most difference?
Register now at

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