Friday, December 14, 2007

New technology offers potentials for customer evangelism

One of the latest direct marketing innovations is the text-blast. This technology sends text messages directly to the target audience’s mobile phone. This is an innovative way to address a new technology, and as our portable devices give us greater and greater connectivity between the real and the virtual, we will see more.

Already there are technologies (mostly in beta testing), such as Socialight, that are GPS-based advertisements. The program allows users to place virtual sticky notes at physical locations. So when friends walk by that location, the message will pop up on their screen.

How can this technology be tapped to maximize the marketing potential (and the Evangelist Effect®)? Post a comment with your ideas.

1 comment:

melanie said...

unbelievably cool. i love what they said at the end..."place-based communication"

it's just what ive been looking for!!