Thursday, December 27, 2007

Innovations of 2007 -- Brands on the Run

Fortune Magazine has published a study of breakaway brands for 2007. After analyzing over 2,500 brands, here’s what they came up with as the top 10:

Brands Value gained (in millions) 2003-06 How they did it
1. T.J. Maxx $697 Expanded clientele with higher-end jewelry offerings
2. iPod $7,842 Kept the hits coming with sleek new video models
3. BlackBerry $4,933 Transformed glitchy business tool into must-have
device
4. Stonyfield Farm $61 Maintained organic street cred despite sale to Danone
5. Samsung $4,282 Created communities for fans of its TVs and
cellphones
6. Costco $3,409 Took treasure-hunt shopping experience to the web
7. Propel $249 Fitness water brand added calcium-enhanced line
8. Barnes & Noble $283 Lured families with play areas and Starbucks coffee
9. General Electric $7,579 Eco-friendly product push started to pay dividends
10. Microsoft $5,462 Xbox gave the company valuable consumer buzz

The research was conducted by Landor Associates, a strategic branding and design firm.

For more information on this survey, visit http://money.cnn.com/2007/10/31/magazines/fortune/microsoft_ge.fortune/index.htm

1 comment:

Patrick said...

This is a cool list from Fortune. Do we have an innovation index for brands? Could be a cool thing to put on the website or a white paper.