Monday, December 17, 2007

For Lexus, “the pursuit of perfection” extends to its magazine

A recent article in Lexus magazine began, “Owners of the impressive new Lexus hybrid — the upcoming LS 600h L — will have a tough daily decision to make: Be a driver and enjoy the power of the world’s first V8 hybrid vehicle, or be a back-seat passenger and enjoy the optional shiatsu massage?”

Whichever experience they choose, they will also be able to enjoy another brand experience – the Lexus magazine itself.

Lexus magazine is an award-winning quarterly print publication (and companion interactive site) created especially for Lexus owners. Like its vehicles, Lexus magazine reflects a sophisticated nature and understated elegance, with rich editorial content and photography.

Editors say, “Ultimately, we strive to lead our readers on memorable journeys. It’s a rewarding experience that reflects the dreams and aspirations of our highly discerning audience. In addition to profiling our vehicles, from their advanced engineering and luxurious amenities to the role they play in readers’ lives, the magazine feature articles that whet the appetite for savory cuisine, innovative culture, and intriguing destinations.”

You can sample the publication here.

Then, read the media case study.

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