Monday, July 08, 2013

Obama relied on a technique like N-of-8

I enjoyed re-reading the TIME Person of the Year issue recently.  And in doing so, uncovered another case study for our N-of-8 customer interaction tool.

"In early 2011, David Simas, a former registrar of deeds in Taunton, Mass., who had become a senior White House aide, switched on what might be called one of the largest listening posts in U.S. history. 

"For months on end, two or three nights a week, Simas and his team secretly gathered voters in rented rooms across the swing states, eight at a time [emphasis added]...poked at their guinea pigs’ animal spirits, asked for confessions and played word-association games. 

"Live feeds of the focus groups were shown on computer screens at campaign headquarters in Chicago."

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