I enjoyed re-reading the TIME Person of the Year issue recently. And in doing so, uncovered another case study for our N-of-8 customer interaction tool.
"In early 2011, David Simas, a former registrar of deeds in Taunton,
Mass., who had become a senior White House aide, switched on what might
be called one of the largest listening posts in U.S. history.
on end, two or three nights a week, Simas and his team secretly
gathered voters in rented rooms across the swing states, eight at a
time [emphasis added]...poked at their
guinea pigs’ animal spirits, asked for confessions and played
"Live feeds of the focus groups were shown on computer screens at
campaign headquarters in Chicago."