Clearly we care about logos. But what makes a great logo? And how can you make one that not only stands out, but also cultivates a loyal following?
In a recent issue of ENTREPRENEUR magazine, designer Andrew Shea, published some great examples.
Experts note, he says, there are at least three necessary traits:
- distinct from other logos (especially those of competitors),
- instantly recognizable (imagine it on a neon sign in Times Square), and
- legible at all sizes (from billboards to mobile devices).
That said, there are many ineffective logos that follow these rules. What sets the great ones apart is that they help audiences connect with the organization's mission or personality in a meaningful way.
See the slide show of the 20 favorites at www.entrepreneur.com/slideshow