Friday, December 28, 2012

9 key notes from "Practically Radical"

Here is a synopsis of my notes from reading "Practically Radical" by William Taylor:

Age of disruption

“You can’t do big things if you are content with doing things a little better than others.”

Brand attic

Timelines of products, campaigns, artifacts

Pedigree = Dogma “we’re for dogs”

Girl Scouts = Juliette, founder 1912

Where you look shapes what you see

- Build-A -Bear

- Pepsico

- Container store

“Zero-Gravity Thinkers”

The job of change agent is not just to surface high-minded ideas. It is to summon a sense of urgency inside and outside of organization, then turn urgency into action.

“Crumple it up”

Humana identified practices to stop

“Chief Purposologist”

Be the most of something

You can be unique and not narrow

Thinking harder – caring more

Engage emotionally to satisfy

Blank-sheet-of-paper mindset

Someone who can tap people and processes in org

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