Saturday, November 10, 2012

6 ideas to more accurately reflect today's modern family

“Today's modern family is more than a hit TV show,” writes Rob Rosenberg is president of  Springboard Brand and Creative Strategy.  “It's a new composition of your customer groups, and you have an opportunity to make a greater impact with your marketing and creative strategies.”

In his latest blog post, Rob offers 6 ideas to more accurately reflect customers in your messaging – to reach out in more genuine and authentic ways.
  1. Re-examine your marketplace
  2. Align your customer service strategies
  3. Evaluate research methodologies
  4. Push your service-line strategies 
  5. Reflect the marketplace in your creative
  6. Continue to explore new media channels and networks 

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