Wednesday, November 14, 2012

"600 creative minds strong, spread across continents, acting as one." - GYRO

I love the copy is this ad. 

What A Time To Be Alive

The bright, new technologies of now are bringing humans together as never before.  In just one click, we can share our innermost thoughts with a million other minds.

We can swap pictures of kittens.  We can bring down governments.  We should feel like gods.  But somehow we don’t.

Because most what we feel is numb.

It seems we’ve switched on something that we can’t switch off.  The current of information is endless now; it knows where we work and it follows us home.  It bombards us with multichannel assaults on our time and attention, and the more it continues, the more desensitized we become.

So the big question is this:  In a world made numb by digital noise, what can any business or brand do to make itself relevant again?  Why should anyone care?

It is the question we reinvented our company to answer.

After three decades helping world-class businesses succeed, we have had the courage to change our culture.


The kind of ideas our clients need now can come from anywhere and take any form, so we’ve swept away the “creative apartheid.”

These times demand an agency with unconventional DNA, a collective team of influencers, curators, editors, thinkers, inventors and producers.

With all the energy, excitement and passion of a start-up – we have created a global ideas shop.

We are 600 creative minds strong, spread across continents, acting as one.  United by a single propose:  to produce ideas that ignite.

These unstoppable ideas, fired by emotion, are behind everything we want to achieve for our clients.  Emotion is the key to intimacy between businesses, brands and people.  It’s there in every choice humans make, whether they’re buying laptops or signing million-dollar contracts.

Ideas that ignite emotions are ideas that ignite business decisions.

And our right to exist as a company depends on our ability to find those expansive ideas – on every project we’re given and every single day we come to work.

We will never be afraid to do whatever it takes to make businesses and brands matter to people again.


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