Tuesday, July 24, 2012

7 reasons patients choose Mayo Clinic: a case in ePatient branding

The power of word-of-mouth marketing is getting stronger than ever.

Watch this video explaining the top reasons patients choose Mayo Clinic.

And you'll appreciate it even more when you hear that the total cost of Mayo Clinic e-marketing was $0.  It's been about three years since Mayo created its "social media pyramid (ie, right number of servings per day).

Consider the impact for the brand then and how it's getting results now -- and for the future.

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