Monday, July 23, 2012

6 steps of ForwardFast model: listen to feature on Sky Radio

It was 4 years ago this week that I was interviewed by the Sky Radio Network for an in-flight audio  segment for broadcast on US Airways.

Dennis Michael of Sky Radio showcased ForwardFast, my first book (and one of the first books of its kind), which presents the principles of brand innovation for health, science, and technology products.

If you’re driven to accelerate the adoption of new medical treatments, then this book will show you how to move with urgency to learn fast. track fast, think fast, respond fast, and create fast, then ForwardFast will help you become more creatively prepared and focused to reach the scientists, medical researchers, physicians, nurses, clinics, and the millions of patients who use your brands.

Other topics covered include:
• putting brand innovation to work with the 6 steps of the ForwardFast model;
• defining both a quality offering and a quality experience; and
• understanding what positive brand associations you can create

You can listen to the full interview here:

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