popchips - a little fun back in snacking

I really enjoyed this brand of chips on a flight last weekend.

It was new to me, and surprisingly, I liked it.








 Good copy, too:  "we don't fry it (unhealthy). we don't bake it (undelicious). we take the finest all-natural ingredients, add a little heat and pressure, and pop! it's a chip. the only thing added is a flavorful blend of seasonings for a snack so delicious and crispy, you won't even notice it's (we hesitate to say) healthier."

I plan to pick up a bag at the store.