Wednesday, October 05, 2011

HEALTH MEGA-TREND #3: Ethical well being reflects convergence of ethics and emotions

I’m continuing my series of updates from the Datamonitor’s report on New Developments in Global Consumer Trends.

TREND #3: Ethical wellbeing reflects a convergence of ethicality and emotional well being.

The survey shows that “direct altruism” has been negatively impacted by financial pressures and a sense of being overwhelmed by everyday lifestyle responsibilities.

On the other hand, “indirect altruism” is gaining momentum as time-poor consumers want to feel good about themselves through consumption rather than what they do in terms of behavioral & lifestyle sacrifices.  Taken together, this means environmentalism and health are more inter-related than many realize.

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