3 Ways We’re Making Sure “Small Is the New Big”

Big companies used to win out over small ones because of their experience, impressive client lists, and seeming permanence. Clients trusted big agencies because they were big, but the economic crisis has changed that. Small firms like STINSON Brand Innovation are now winning the confidence and the business of recession customers.

No matter the size of our company, we’re constantly working to earn and restore customer trust by doing what small consultancies do well:

1. Be available. Customers of small companies don't need to holler "agent" into a phone to talk to a real person. Make it easy for customers to find you and react quickly to requests and demands.
2. Keep your promises. It goes without saying, but always follow through on what you say you're going to do.
3. Grow sustainably. Consumer confidence is shaken and customers want to know that businesses are going to be around no matter what the economic situation. Assure customers you are acting in a financially responsible and sustainable way.