Saturday, February 28, 2009

#1 brand experience award for low-cost carrier goes to Jetstar Asia

While I’m at the Asia-Pacific sales meeting in Cebu, I’m still seeing regional brand news. Here’s an item from today’s Philippines Star newspaper.

Jetstar Asia has been named “Best Brand Experience for Low-cost Carrier” in the biennial Asia Travel and Tourism Creative Awards given by Ad Asia Magazine.

Jetstar is Australia's and Singapore's low-fares airline for Australia and the Asia-Pacific.

“Our aim is to provide consistent low fares to Australian, New Zealand and Asian leisure travelers,” says the CEO Chong Phit Lian. “We started flying in 2004 offering customers a simple and fresh travel experience. Our bold and distinctive brand is indicative of the fresh and vibrant approach toward low cost travel in the region.”

Read the full article at

1 comment:

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