Friday, August 22, 2008

Successful webcast collaboration

I’m really proud of our team who helped develop and produce a webinar this week with Medical Marketing & Media, sponsored by our client ReachMD XM Channel 157.

The title of the webinar was “Overcoming The 6 Challenges of CME with Innovative Media.”

It proved to be a lively interactive panel discussion that tackled the relevant issues confronting CME planners and sponsors. It helped participants understand how they can apply best practice learning principles, as well as new media options, to achieve measurable results.

Here’s why I’m so pleased:
• It was the highest number of participants ever for an MM&M webcast – nearly 200 people.
• Nearly all those people stayed on the call the entire hour.
• The number of questions submitted in the webcast chat demonstrated high interest and interactivity.
• Our panel of experts was dynamite. Thanks Leslie, Linda, and Shawn.
• The promotional mix (direct mail, online, emails, and personal calls) worked.
• The folks at MM&M were good to work with. Thanks James, Eddie, and Shital.
• Most of all, our team really came together to make it successful for the client. Thanks Michelle, Melanie, Wayne, Katie, Melissa, and others who supported them. And thanks to Gary, Paul, Natalie, Julie, and everyone at ReachMD for being such terrific clients.

You can hear the webcast on-demand now at

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