By its nature, research in health, science, and technology
dictates thinking outside the “box” in new and creative ways, seeking fresh
perspectives and continuously tapping new innovations for cost-effective and
environment-friendly products.
Medical research goes hand in hand with the advent of
globalization in the economy, commerce, and societal trends and values.
International collaboration in medical research will create fertile conditions
for research innovations, understanding, and common solutions to common
problems.
The basic logic of N-of-8 New Product Conception applies
branding excellence at the international level that is compatible with the
global research cooperation in research, development, and scientific
activities.
Using N-of-8 should mean that significantly greater
financial resources and human intellectual talent can be concentrated on
solving the most significant health problems – and increase the timely
application of new approaches that would reduce morbidity and mortality in the
most significant numbers worldwide.
Obviously, yet importantly, in today’s real-time knowledge
sharing, an N-of-8 approach can give a brand team in multiple markets simultaneous
access to new product ideas to address similarly demands and issues –
motivating the team to more global integration, more competitiveness, and greater sustainability in product
usage.
To work towards creating such vision, N-of-8 can:
Create enabling procedures – the frameworks for research
that take into consideration the global market in fostering innovations.
Enabling procedures take into consideration the mobility of scientists across
borders.
Mobilize human capital – to focus both scientists and
marketers, strengthening their collaborative capacity. Idea generation with cultural
competency and sensitivity can lead to successful cross-cultural collaboration.
Build collaboration mechanisms and joint programs – to
clearly define goals and processes that lower barriers to product development
and enhance synergy.
Systematically address the main barriers – that are often
issues that lead team down “blind alleys” and block the discussion and
dissemination of new ideas and prototypes. N-of-8 can promote global standardization and harmonization
of research knowledge.
Improve idea management and sharing – with a model, tools,
and structure for global brand development, creating common standards for
documentation and collaboration practices.
