Total Sleep eMerges onto the eMarketplace with Stinson Brand

Total Sleep, a sleep diagnostics company, has been examining the important implications of Web2.0 for their sleep diagnostics business. It seemed only natural that as they continue to open sleep labs across the country they offer the products they’re prescribing online, on their own eCommerce site.

Stinson Brand Innovation has been engaged to develop an eCommerce site that will not only streamline internal processes, but also offer customers an online shopping experience. We will offer superior design, intuitive shopping, service-driven transactions, insurance integration and claims management, and flexible shipping and returns.

William Guidetti, CEO, says, “This is a significant opportunity for us to expand our services to more customers, via our web portal for CPAP. eCommerce is based on reliable business principles, that we’re applying with incredible technology that allows us to meet the growing demands and expectations of educated consumers.”

Total Sleep will continue to enhance its organic and paid search engine presence to prepare for the eCommerce launch that they expect will draw thousands of users in the first year.

Read more in the current issue of ACCELERATE about how Stinson is using technology to help clients gain a brand innovation edge.

9 new functional navigation and design features of Total Sleep™ online brand experience

The team at Stinson Brand Innovation rebranded and relaunched Total Sleep.

The new site offers background information on sleep apnea and why treatment is important. And, it gives the patients a practical 9-step guide that details what to expect at a Total Sleep lab. For health care professionals, it outlines the company’s clinically validated approach to the screening, diagnosis and treatment of sleep disorders branded as Total Sleep Management™.

Most health care organizations specializing in sleep disorders focus on either the diagnosis or treatment portion of care. Total Sleep™ is unique in that it combines both elements to enhance patient care and outcomes, ensuring their patients have an opportunity to “sleep well.”

Now, TotalSleep.com offers:

1. Clean, dynamic homepage
2. Three unique user pathways
3. “Schedule an appointment” form 
4. Real-time sleep health screening questionnaire
5. Nine-step “sleep well experience”
6. “Find a sleep lab near you” interactive map
7. Downloadable patient forms 
8. “Refer a patient” form
9. Downloadable screening and diagnostic tools

Daryl Risinger, Total Sleep vice president of sales and marketing, said, “We’re very pleased with the distinctive verbal and visual messaging of the new site. We’re confident the new TotalSleep.com is an improved platform for addressing the questions and needs of all our constituencies while providing tools for better screening and testing.”

Total Sleep is a sleep diagnostics and therapy organization committed to improving s the quality of life and attaining superior clinical outcomes for those suffering from sleep disorders. Total Sleep Management™ is a comprehensive disease management program which utilizes an algorithmically driven model to incorporate diagnostic testing, prescribed therapy, and outcomes reporting. Since 1993, Total Sleep has completed more than 250,000 sleep studies and operates more than 70 Joint Commission accredited labs throughout the United States, providing health care providers with unparalleled service and patients with improved outcomes. More information is available at http://www.totalsleep.com/.

Procedure Growth

The February 2009 "Fact File" in Health Leaders magazine focused on the results of an Intensive Care survey conducted in conjunction with Thomson Reuters, a Fact File partner.

The ICU is one of the most complex settings in a hospital, involving many specialists who offer a wide spectrum of complex care to critically ill patients. While cardiology and general surgery continue to top the list of ICU discharges, other kinds of procedures are seeing high growth in the critical care arena.

We were intrigued to find that sleep studies was projected to be the #1 high-volume intensive care procedure. The graph below shows sleep studies with above average growth rates performed by critical care medicine specialists.

Our client Total Sleep is part of this growing market.