on Storytelling
"If you tell me, it’s an essay. If you show me, it’s
a story."
—Barbara Greene
Wednesday, April 17, 2013
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Inspiration for creating and building health, science, and technology brands
Mark Stinson
Brand Innovator
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April
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- How to get brand ideas from UNhappy customers
- How to gain brand sophistication through simplicity
- 8 Ways to Balance Your Work and Family Life
- Why your brand's customers value surprise
- How to be more persuasive by being more transparent
- The best way to understand your brand's customers
- "Left/Right Brain" ad from Mercedes-Benz
- The inspiration behind great work
- The idea behind responsiveness
- N-of-8 groups: elements of an impactful meeting
- The difference of storytelling
- The drive for simplicity
- 3 things reps don't seem to value as much as the b...
- How to know if you're a leader
- "Minding Design: Neuroscience, Design Education, a...
- The surprise and delight of brand innovation
- A revelation on authenticity
- N-of-8 success stories with KOLs
- A motivation behind transparency
- Advantage of teamwork in brand innovation
- Stay open to change
- Global Branding vs. Local Customization
- Encouragement for gratitude
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