It’s a good time to recalibrate our tools. In this post, I will address the basic questions about N-of-8.
What is N-of-8 ?
A creative facilitation model using a diverse group of 8 individuals
Who does N-of-8 ?
An innovation team led by a trained group moderator
When is N-of-8 used?
- Customer insight and involvement: to engage key opinion leaders who will most influence future practice.
- Product claims and messaging: to see how your story can be told from multiple viewpoints.
- New product and service creation: to help brand teams understand and compare current usage – and then create ideas to solve known customer problems, and even expose new ones.
- Mission and strategy articulation: a way that leaders press forward and convey the big picture.
How N-of-8 is different:
Not just for “coming up with ideas,” but also for assessing and planning to put them into action
Where is the difference of N-of-8 meaningful to the brand?
Opportunity and structure to create new processes, products, and services
Why is the difference of N-of-8 relevant to the brand team?
Innovation outcome can be measured in financial results, marketing differentiation, and image acceleration