In the teleseminar audio replay, I answer these questions and more:
- What is "brand innovation"?
- What can make a brand more likeable?
- What your brand looks like is more than a logo.
- What does your brand offer to the customer - and how that's what you're really selling?
- What brand associations can be connected to your product?
- What is your brand experience - and how that can make the most difference?
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