Tuesday, January 11, 2011

4 ways to put N-of-8 to work

Yesterday, I shared with you the five essentials of N-of-8.   Today, here is a look at the four main areas I’ve been putting N-of-8 to work for health, science, and technology brands.

1.    N-of-8 Advisory Boards
  • Engaging “Opinion Leaders” and “Practice Influencers”
  • Gaining  “Reactive Feedback” and “Trusted Advice” 
  • Moving from “Should Do” to “Let’s Do”
2.     N-of-8 Brand Story Development
  • Telling the same story from 8 views
  • Seeing the same hallmarks in new ways
  • Experiencing the same events with fresh perspective
  • Tapping into other kinds of storytellers
3.   N-of-8 New Product Conception
  • Understanding and comparing current practice
  • Solving known problems and exposing new ones
  • Exposing unexpected challenges and opportunities
4.  N-of-8 Vision Advancement
  • Benchmarking
  • Inspiring
  • Leveraging
  • Licensing

No comments: