Friday, November 19, 2010

Is chief social media officer the "zaniest human resource innovation in memory"?

This new and trendy job is a two-step process at some companies:
  1. Scramble to hire social media officers.
  2. Figure out what it is, exactly, that social media officers do and how to measure it.
Is it brain surgery? Well, consider that a decade ago, Natalie Malaszenko could hardly have predicted that she'd now be heading up Petco's social media practices. "This is a career path that I sort of fell into," she says. "I originally was working on a PhD in cognitive neuroscience."

1 comment:

Jenny said...

Even "zanier" was the Pet Smart commercial this a.m. - "Save 50% on all holiday toys, rawhides, and apparel." Apparel???