Wednesday, November 24, 2010

3 Starbucks cups for the future?

Starbucks asked designers how they'd fix its cups. Here are FAST COMPANY's three favorite ideas from the 2010 betacup challenge.

Recyclable: KISS Cup
Australian designer Keith Orchard wanted to reduce waste while keeping the experience intact. His pulp paper-based cup is coated with palm-leaf-derived carnauba wax. "People aren't going to recycle if it's not easy," he says.

Reusable: CupUp
Inspired by children's toys, this inflatable thermal mug also has a bar code for loyalty programs. "Sustainable solutions must actively promote behavioral change," says Rae'ut Stern, one of CupUp's five Israeli designers. 

Consumable: Cookie Cup
This wafer cup's edible heat- and liquid-resistant lining allows customers to dispose of their cup by eating it. "When you have a coffee, it's also an experience," Dutch designer Martijn van Loon says. As if those triple-mocha drinks didn't have enough calories.

No comments: