100 physician practices are driving the sales of your brand -- but which ones?

Ross Weaver, president of DDI Research, recently challenged me to think about a pharma brand we're working on.



According to Ross, here are three simple questions for you:

1. Do you know the top 100 practices driving the sales of your brand?
2. Do you know the top 100 practices driving the sales of your leading competitors?
3. Do you why the practices that prefer your brand do so?  Or why they prefer your competitors?

Imagine how you could drive sales with that information.  

Ross and DDI can help by:

• Accurately connecting physicians to offices to practices. 
• Determine which are the top 100 practices for your brand and for your competitor’s brand(s).
• Identify why practices that prefer your brand do so, and help you apply those learnings to other practices
• Identify why practices that prefer your competitor’s brand do so, and help you develop initiatives to increase the share of your brand.

If using practice information and insights to drive sales is of interest, contact me and we'll get a call together with Ross to discuss it further.