Monday, April 19, 2010

Can I steal you for 1 minute?

The blog today was submitted by Melanie Stinson, director of Brand Engagements.

Let’s get real - social media can sometimes be like your super chatty colleague with a desk right next to yours. So, as a follow up to 1 Brain Runneth Over, I thought I’d paraphrase this article I just read in Ad Age: The Digital Issue.

In the article, David Berkowitz’s answers common questions in his social marketing column starting with “If I only have two minutes a day to devote to social marketing, what should I do?”

Q. If I only have two minutes a day to devote to social marketing, what should I do?
Check searches about your company, brands, executives, industry, or competitors

Q. What’s the next twitter?
A. Foursquare (Gowalla is the next Foursquare)
A web and mobile application that allows registered users to connect with friends and update their location. Points are awarded on weekends and non-business hours for "checking in" at venues.

Q. If I only have time to follow one person on Twitter, who should it be?
A. Shaquille O’Neal   @TheRealShaq
He coins more words than Seth Godin, responds to about as many people as Comcast, and has appeared in more bad movies than Alec Baldwin.

Q. What’s the first question I need to answer when developing a social marketing strategy?
A. What are your goals?
That sets the stage for everything else; what you’ll do, what vendors and partners you’ll work with, and how you’ll measure it.

Q. So wait, you’re saying social media is measurable?
A. Duh.
The problem is there are too many ways to measure it…

Q. What’s the best reason to set up a social-marketing program today, even if I’m not convinced I need one?
A. Any company or brand can benefit from having a direct connection with their target audiences, whether those are customers, prospects, business partners, local peers, analyst or others.
Marketers feel the need the most when they’re in crisis, but it’s like learning to swim – you’ll want to pick up the skill before you find yourself stranded in the Atlantic Ocean, or at your boss’s pool party.

Click here to read the full article.

1 comment:

Michele Thornton said...

Mari Luangrath of Chicago's Foiled Cupcakes markets her extraordinarily successful gourment cupcake business primarily through social media.

It seems that whether its one minute a day or several, the time will be well spent. The buzz that can be generated through sites like twitter, facebook or foursquare is hard to ignore!