Thursday, December 10, 2009

3 steps in creating the MVP Factor

History has taught us that now is the perfect time to step up our branding efforts to ensure that we inspire customers – medical professionals and patients alike – to feel a closer relationship with our products.

One expert in branded content, Samir Husni, coined his approach the MVP Factor.

M = meet the customer’s need for information

V = Validate the information we provide them on printed pages and digital sites

P = Preview the future by informing consumers about what lies ahead and how it might affect them.

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