Monday, July 07, 2008


Hello readers:

We’re working on a really fun and exciting brand initiative for P&G and ReachMD XM157.

It’s a medical radio show that focuses on a new probiotic called Align® – and it’s based on a recent article in the New England Journal of Medicine.

I’m writing to share it with you because you can help us make this a successful campaign. In the next week, you can listen to the show on satellite radio XM Channel 157 or online at You might even tell your physicians and friends to listen.

At the end of the show, you can call 888-55-ALIGN to receive free samples of the Align® brand.

If you are a healthcare professional, you will receive your free samples directly.
If you are a consumer-patient, you will receive a $10 coupon for product and instructions on how to receive samples.

We're looking forward to great response to this program and your support would be greatly appreciated.

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