Friday, July 11, 2008

Health science business travelers to hear Sky Radio interview on moving brands forward fast.

I was recently interviewed again by Sky Radio Network for an in-flight radio segment to be broadcast on US Airways during September and October.

The broadcast with Dennis Michael of Sky Radio will showcase ForwardFast, my first book (and one of the first books of its kind), which presents the principles of brand innovation for health, science, and technology products.

If you’re driven to accelerate the adoption of new medical treatments, then this book will show you how to move with urgency to learn fast. track fast, think fast, respond fast, and create fast, then ForwardFast will help you become more creatively prepared and focused to reach the scientists, medical researchers, physicians, nurses, clinics, and the millions of patients who use your brands.

Other topics covered include:
• putting brand innovation to work with the 6 steps of the ForwardFast model;
• defining both a quality offering and a quality experience; and
• understanding what positive brand associations you can create

The ForwardFast audio program will reach an estimated in-flight audience of 3.34 million travelers on 20,000 worldwide flights during September and October. US Airways flies to 241 destinations in 30 countries.

US Airways was chosen because it is the dominant carrier in the Eastern pharma corridor from New Jersey to Pennsylvania and Delaware stretching down to North Carolina. We’re excited about reaching health science marketing, communications, public relations, and clinical development executives who use SkyRadio to stay up-to-date even while traveling.

To also hear the interview on the web, visit "Branding Interview Powered by Sky Radio" on the STINSON home page at

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