Thursday, June 21, 2007

Creativity comes in packs of eight

Thinking is one thing, but action is something else altogether. What if there was a method that turned the ideas in a group’s heads into a forward-reaching directive?

No Ideas? You’re Not Alone, by Justin Ewers in the June 14, 2007 issue of US News and World Report got me to thinking about the issue of idea generation. I work in a creative industry. Ideas are my bread and butter. They are also collaborative things, and getting more minds working on a problem exponentially increases the number of ideas that can be generated.

But ideas are just ideas without a method to capture them and channel them into action steps. Which is exactly what our N-of-8® tool does. By gently directing the flow of idea generation (without stifling it) and continually keeping the process moving towards a specific goal, N-of-8® taps into the power of group thinking and turns it into progress.

The tool also carefully utilizes a couple of key boundaries that are ideal – a group size of 8, with participants who respect each others expertise (and differences), and an optimum timeframe to create productive group interaction.

The next time you are trying to come up with some new ideas, try grabbing a friend or two. More isn’t always better, but it sure does help.

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