50% fewer pronouns in Beatles songs from early to later years: Words that matter

As I conclude my week of blogs about words – words that matter – I want to share a book entitled, The Secret Life of Pronouns.

James W. Pennebaker’s book makes it hard to stop thinking about pronouns and the other little “function words” that he sees as “the keys to the soul.”

Pennebaker is admirably omnivorous when it comes to looking for material that will show how these stealthy words — which include articles, prepositions, conjunctions and auxiliary verbs — reflect our social psyche. One of his more unexpected sources is the lyrical canon of the Beatles.

He crunches the numbers on Beatles songs using text analysis programs and arrives at some fascinating conclusions. As the band aged their lyrics grew “more complex, more psychologically distant and far less positive.” The increasing complexity of the lyrics is manifested in “bigger words and more prepositions, articles and conjunctions.”

There was also a big drop in the use of first-person singular pronouns, from 14 percent in the group’s early years to 7 percent in the final years. Self-absorption, it seems, gave way to more socially involved perspectives.

Read more in the New York Times review at artsbeat.blogs.nytimes.com

Words that establish the Ripa Hotel brand: Words that matter

Earlier this year when I stayed at the Ripa Hotel in Rome, I was greeted each day with inspiring words – words that matter – all around the hotel.

Especially these words in the elevator:  Happy and Dream.

They helped set the tone for the hotel’s brand:  all the staff were friendly, courteous and helpful.  The buffet breakfasts started our morning with an ample selection of hot and cold foods, along with my cafe latte.

The Ripa is located close to the center of Trastevere.  Read more about its design and concept at ripahotel.com

I was happy with my visit.  And I dream of returning.

All this week, I’ve been blogging about words and how they matter in persuasive writing.

Alternatives youth program: Words that matter

The Chicago building that stands on the west side of Sheridan Road, one block south of Lawrence Avenue has some inspiring words – words that matter:

• Stretch
• Renew
• Trust
• Grow
• Share

This is the home of Alternatives youth development agency.

They offer comprehensive, multicultural programs serving more than 3,000 young people and their families each year.

The mission of Alternatives is to facilitate personal development, strengthen family relationships and enhance the community’s well being. Established in 1971 when the community identified substance abuse as a key issue affecting local teens, Alternatives is dedicated serving Chicago's at-risk youth and their families.

Their programs include counseling, leadership development, substance abuse and violence prevention, and academic enrichment.

The programs and services of Alternatives use an asset-based model that focuses on enriching young people's lives by building upon individual strengths within the context of their family and community. They help increase opportunities to succeed and grow as individuals and community members.

Most of all, they value the diversity of the communities – and so Alternatives will partner with more than 100 local organizations and schools.

All this week, my blogs will focus on "words that matter."  Here are some close-up photos of  the words on the Alternatives Building.