Words that establish the Ripa Hotel brand: Words that matter

Earlier this year when I stayed at the Ripa Hotel in Rome, I was greeted each day with inspiring words – words that matter – all around the hotel.

Especially these words in the elevator:  Happy and Dream.

They helped set the tone for the hotel’s brand:  all the staff were friendly, courteous and helpful.  The buffet breakfasts started our morning with an ample selection of hot and cold foods, along with my cafe latte.

The Ripa is located close to the center of Trastevere.  Read more about its design and concept at ripahotel.com

I was happy with my visit.  And I dream of returning.

All this week, I’ve been blogging about words and how they matter in persuasive writing.

12 favorites examples of public art in Europe

Continuing to share favorite examples of public art, here are some I've admired in Europe.

Public art can come in many forms.  

It need not always be permanent; it can be modern or historic.  

But in the end, it enhances its surroundings and inspires conversations.