After the beep, make sure you're answering these questions:
- WHO ARE YOU?
- WHAT DO YOU DO?
- WHY ARE YOU CALLING ME?
- WHO ELSE DO YOU DO THIS FOR?
- WHAT’S THIS ABOUT?
- WHAT DO YOU WANT FROM ME?
- WHAT DO YOU WANT FROM ME?
- HOW LONG WILL THIS TAKE?
It might sound like this:
This is ___________.
I run the _____ department at _____. I’m calling [date, time].
We’ve never met, and I don’t have any connection or
credibility with you yet. However, I’m
calling because next week I expect to be meeting with individuals at your level
at several other major companies in your business when I’m in town, and I
thought it would be smart to see you as well.
We help people in your business to [key benefits 1, 2, and
3]. Our key points of difference
are ____ and ____. We may be able to do the same for you, once I understand
your needs.
I’m calling to find out who is the most appropriate person
to meet with. I’m also putting in calls today to [names of Leverage Points
within the listener’s organization] to leave this very same message.
I’d like to schedule a 20 minute meeting with you, or
whoever is the appropriate person, regarding [your offer].
We can meet at ____ on the afternoon of _____ or ________.
Most of the customers we deal with involved their CFO’s,
vice presidents or ____, and _____s because ______. Therefore, you may wish to include them as you see fit.
My phone number again is (speak slowly and clearly) and my email is (spell it out clearly).
