Top Pepsi executives Indra Nooyi and Massimo d’Amore called for a “quantum leap” forward in transforming the soft-drink category to define Pepsi as a cultural leader. The new logo -- which took only 5 months to recreate -- has been released, with the whole campaign rolling out.
The Pepsi logo has been modified a total of 11 times in its 110-year history. This one was meant to change the classic Pepsi look to one that’s more “humorous, youthful, and with a bit more personality” by featuring a series of smiles across the white band in the middle of the Pepsi circle. Diet Pepsi will feature a grin and Pepsi Max will have a laugh -- a clever way to link together a family of brands.
Branding experts have differing opinions on whether the logo change is a good thing for the brand. Will the change be accepted, given that it is projecting a different image than its recognizable classic logo, or is this exactly what the brand needs? Pepsi has been known as the drink of the new generation...and the new generation is always changing.
I'd like to hear your thoughts, so feel free to post a comment on the Pepsi change.
