3 ideas how “recommendation algorithms” could have a role in pharma marketing

Recommendation algorithms are best known for their use on e-commerce Web sites, where they generate a list of recommended items based on input about a customer’s interests.

When you compare two important measures of Web-based and email advertising effectiveness – click-through and conversion rates – these personalized suggestions perform vastly better compared to untargeted content (such as banner ads and top-seller lists).
 

From our pharma marketing viewpoint, I’ve been pondering the health, medical, and wellness applications of such recommendations:

1. If you have this condition, you should pay attention to these associated risk factors.
2. If you’re taking this prescription, you might consider this companion product/food to make it more tolerable.
3. If you are seeing this kind of doctor, you could also benefit from these supportive healthcare services. 

Read more about these CRM-enabled Web messages on my Brand Liberator blog post at www.gsw-w.com/blog