"The halo effect," write John Hechinger and Curtis Eichelberger in BusinessWeek, "is the remarkable force a winning sports team exerts on a university’s brand and student recruiting power."
Boise State University credits its Broncos football team with giving the school a big boost after the team won the Fiesta Bowl in both 2007 and 2010.
One donor from California specifically cited an article about the team when he sent a $250,000 pledge in support of a new business building, says spokesman Frank Zang.
Applications soared 9 percent after the 2007 victory and 4 percent after 2010. The percentage of out-of-state students, who pay almost three times the tuition for in-state students, now stands at 19 percent. Members of this year’s freshman class hail from as far away as Saudi Arabia and Japan.