Friday, July 08, 2011

N-of-8 inspiration: book review of “Brainsteering”

I’m always on the look-out for more references to support my use of the N-of-8 creative group innovation model.

And I really like the one-column book reviews in Inc. magazine.

That’s where I learned about Brainsteering: A Better Approach to Breakthrough Ideas by Kevin and Shawn Coyne.

Here is what the reviewer said to read if you read nothing else: The chapter on developing effective questions analyzes queries that produce good answers. Such questions identify customer problems and reveal approaches that don't fall under standard operating procedures.

Click here to go to the review article.

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