Thursday, March 17, 2011

8 Indicators of people who lined Up for an iPhone

In researching my latest book, N-of-8, I came across this list that profiles the earliest adopters of the iPhone.  What inspiration might this offer for your next N-of-8 customer profile exercise?

  1. Average age of 31 years old
  2. Male 
  3. Between 25-34 years old
  4. Completed college
  5. Lived in NY or CA
  6. Mainly current T-Mobile users (which means they were willing to
  7. Household income $75,600+
  8. 48% did not currently own an iPod

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